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Framework
A cleaner mopping the floor of a bright living room.

For residential cleaning owners

Keep the schedule full. Keep the standard high.

We work alongside established residential cleaning companies on recurring clients, scheduling, the office, and hiring, so growth doesn't all run through you.

Talk to us about growingSee what changes

No fee to talk. About 3 minutes.

What changes

You've built a client list. Now it needs to grow without you in every home and on every call.

Here's what we take on with you.

  • Today: Calls and messages wait until the end of the day, and the client books someone else.

    With Framework: Every call, text, and web request answered in minutes, including evenings and weekends.

  • Today: Clients are spread out, so travel time eats the day.

    With Framework: Outreach near current clients, so each new home is close to the last.

  • Today: First visits and deep cleans end without a next appointment.

    With Framework: First visits priced and followed up to convert into weekly or biweekly service.

  • Today: Skipped cleans and cancels quietly shrink the schedule.

    With Framework: Reminders, checklists, and quality checks keep clients on the schedule.

  • Today: Pricing, payments, and schedule changes happen at night.

    With Framework: Card on file for recurring clients, clean books, and an office process that runs without you.

  • Today: You want another cleaner, but trusting someone in a client's home feels like a gamble.

    With Framework: We help you plan the hire around the numbers, then recruit, screen, and train to your checklist.

What we work on

You know the work. We help build everything around it.

  1. 01

    Recurring clients

    More of the right clients, close to the homes you already clean.

    • Google Business Profile and search campaigns
    • Nextdoor and neighborhood outreach around current clients
    • Deep cleans offered as a first step to regular service
    • Referral program for existing clients

  2. 02

    The office

    The calls, quotes, and follow-ups that decide whether an inquiry becomes a regular client.

    • Phone and text coverage, so inquiries get a fast answer
    • Clear pricing for first visits, deep cleans, and recurring service
    • Scheduling and reminders that cut missed appointments and access problems
    • Review requests after every clean

  3. 03

    Retention and billing

    Keeping the clients you've earned, and getting paid on time.

    • Card on file for every recurring client
    • Notes on each client's home, access, and preferences
    • Cancel tracking, with a save process
    • Clean books and a monthly view of revenue and margin

  4. 04

    Hiring cleaners

    When the schedule is full, the next opening needs a cleaner you'd trust in a client's home.

    • A hiring plan tied to the schedule and revenue
    • Job posts, screening, and interviews
    • Cleaning checklists and training to your standard
    • Quality checks and a handoff plan for current clients

Where growth comes from

Density, retention, and the next cleaner.

In residential cleaning, growth is rarely one big campaign. It comes from more regular clients near the homes you already clean, fewer cancels, and another cleaner when the schedule is full.

  • More clients per neighborhood, so travel time goes down as revenue goes up
  • First visits and deep cleans that convert into weekly or biweekly service
  • Fewer cancels through reminders, checklists, and consistent teams
  • Supplies and home access organized, so every visit starts on time
  • Another cleaner, planned around the numbers

How it works

From first conversation to a plan in writing.

  1. 01

    Tell us about the business

    What you do, how long you've done it, and what's in the way. About three minutes.

  2. 02

    Talk it through

    Where the business is and where you want it to go. We can look at the numbers together.

  3. 03

    Get a plan in writing

    What we'd work on, what we'd put in, and the terms. Nothing is agreed until it's in writing.

  4. 04

    Build it together

    We work with you on customers, systems, and hiring, and track progress against the plan.

The terms

We only earn on the growth we help create.

Our fee is a share of the incremental revenue above where your business is today. If revenue doesn't grow, we don't get paid. The exact terms are in writing before anyone commits.

No fee to talkTerms in writing before anyone commitsA share of new revenue only

Who we work with

Residential cleaning companies with loyal clients and room to grow.

  • An established residential cleaning company in the Bay Area
  • A base of weekly or biweekly clients
  • A reputation you've earned in clients' homes
  • Want to grow beyond what you can run yourself
  • Open to changing how things get done

What you don’t need

  • You don't need a team.
  • You don't need a marketing plan.
  • Your books don't need to be perfect.

We care about what you've built and where you want to take it.

Questions

Questions from owners

Straight answers. If yours isn't here, email us.

Do I have to switch software?

No. We work in the software you already use when it does the job. If something is holding you back, we'll talk it through before changing anything.

I still clean most of the homes myself. Is that too small?

Not necessarily. Many owner-operators have a full schedule and no time to grow it. Tell us about the business and we'll say plainly whether we can help.

Recurring clients, deep cleans, or both?

We start where your business already is. For most companies that means weekly and biweekly clients first. Deep cleans and other one-time work come in as a path to more regular clients.

What are the terms?

A share of the incremental revenue we help create, above where your business is today. We put the exact terms in writing, and nothing is agreed until you've said yes.

How is this different from a residential cleaning marketing agency?

An agency sells you leads and gets paid either way. We work on the whole path from first call to regular client to paid invoice, plus hiring, and we only earn when revenue grows.

What does it cost to talk?

Nothing. The first conversation is free, with no obligation.

The Golden Gate Bridge at dusk with the Marin hills behind it.

Your next chapter

Ready to grow the client list you've built?

Tell us about the company. If it's a fit, we'll set up a call.

Talk to us

No fee to talk. About 3 minutes.

Talk to us·No fee