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Framework
An aesthetic practitioner talking with a client seated in a treatment chair.

For medspa owners

Fill the treatment rooms. Step back from the front desk.

We work alongside established medspas on new clients, consultations, memberships, and hiring, so growth doesn't all run through you.

Talk to us about growingSee what changes

No fee to talk. About 3 minutes.

What changes

You've built a client base that trusts your work. Now it needs to grow without you on every call and every booking.

Here's what we take on with you.

  • Today: Calls and DMs wait while you're with a client, and the inquiry books somewhere else.

    With Framework: Every call, message, and web inquiry answered quickly, with a clear path to a consultation.

  • Today: Consultations end with "I'll think about it," and no one follows up.

    With Framework: Treatment plans sent the same day, and a follow-up process for clients who need time.

  • Today: Clients come in for one treatment and don't rebook.

    With Framework: Rebooking at checkout, reminders timed to each treatment, and memberships that keep clients on a schedule.

  • Today: Your calendar is full some weeks and empty the next.

    With Framework: Campaigns and waitlists that fill open appointments, planned around your slowest days.

  • Today: Inventory, payments, and the books happen at night.

    With Framework: Product tracking, clean books, and a monthly view of revenue per room and per provider.

  • Today: You want another injector, but hiring and training feel like a gamble.

    With Framework: We help you plan the hire around the numbers, then recruit, screen, and onboard.

What we work on

You know the work. We help build everything around it.

  1. 01

    New clients

    More of the clients you want, marketed within medical advertising rules.

    • Google Business Profile, search campaigns, and a website that explains each treatment clearly
    • Instagram content and before-and-after photos, with client consent
    • Referral programs for existing clients
    • Reviews from satisfied clients
  2. 02

    Consultations and the front desk

    The calls, messages, and consultations that decide whether an inquiry becomes a client.

    • Phone, text, and DM coverage, so inquiries get a fast answer
    • Online booking, intake forms, and deposits that cut no-shows
    • Treatment plans and pricing sent the same day
    • Follow-up for clients who aren't ready to book
  3. 03

    Retention and memberships

    Keeping the clients you've earned, and making each visit worth more.

    • Rebooking at checkout and reminders timed to each treatment
    • Memberships and packages that clients understand
    • Paths from one treatment to a full care plan
    • Clean books and a monthly view of revenue and margin
  4. 04

    Hiring

    When your book is full, the next provider needs to be someone you'd trust with your clients.

    • A hiring plan tied to room use and revenue
    • Job posts, screening, and interviews for injectors, estheticians, and front desk staff
    • Training checklists and shadowing before new providers treat on their own
    • Supervision schedules planned with your medical director

Where growth comes from

Rebooking, memberships, and the next provider.

In a medspa, growth is rarely one big campaign. It comes from consultations that turn into treatment plans, clients who rebook on schedule, memberships that smooth out the calendar, and another provider when your book is full.

  • More consultations that turn into booked treatment plans
  • Clients who rebook on schedule instead of drifting away
  • Memberships and packages that make revenue steadier
  • New treatments and devices added when the numbers support them
  • Another injector or esthetician, planned around the numbers

How it works

From first conversation to a plan in writing.

  1. 01

    Tell us about the business

    What you do, how long you've done it, and what's in the way. About three minutes.

  2. 02

    Talk it through

    Where the business is and where you want it to go. We can look at the numbers together.

  3. 03

    Get a plan in writing

    What we'd work on, what we'd put in, and the terms. Nothing is agreed until it's in writing.

  4. 04

    Build it together

    We work with you on customers, systems, and hiring, and track progress against the plan.

The terms

A structure built for medical practices.

Medical practices in California can't share professional fees with non-licensees, so our usual revenue share may not apply. We provide business services to clinician-owned practices in a structure that follows California's medical practice rules, reviewed with you and your healthcare counsel before anyone commits.

No fee to talkTerms in writing before anyone commitsReviewed with your counsel

Who we work with

Medspas with loyal clients and room to grow.

  • An established medspa in the Bay Area, with the physician ownership and supervision California requires
  • A base of clients who return for your work
  • A strong safety record and reputation
  • Want to grow beyond what you can run yourself
  • Open to changing how things get done

What you don’t need

  • You don't need a team.
  • You don't need a marketing plan.
  • Your books don't need to be perfect.

We care about what you've built and where you want to take it.

Questions

Questions from owners

Straight answers. If yours isn't here, email us.

Who makes the clinical decisions?

You and your clinicians do. Treatment decisions, supervision, good faith exams, and charting stay with your licensed team. We work on the business side of the medspa.

Do I have to switch my software?

No. We work in the booking, charting, and payment software you already use when it does the job. If something is holding you back, we'll talk it through before changing anything.

What are the terms?

California limits how a medical practice can share fees with non-licensees, so our usual revenue share may not apply. We use a structure that follows those rules, and we review it with you and your healthcare counsel, in writing, before anyone commits.

How is this different from a medspa marketing agency?

An agency sells you leads and gets paid either way. We work on the whole path from first inquiry to consultation to rebooked client, plus the front desk and hiring.

What does it cost to talk?

Nothing. The first conversation is free, with no obligation.

The Golden Gate Bridge at dusk with the Marin hills behind it.

Your next chapter

Ready to grow the medspa you've built?

Tell us about the practice. If it's a fit, we'll set up a call.

Talk to us

No fee to talk. About 3 minutes.

Talk to us·No fee