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Framework

They trust you with their home. Make it your company.

Turn reliable cleaning and repeat clients into a business you own.

We're looking for experienced Bay Area residential cleaners and team leads who want to go independent. We help with setup, filling the schedule, and managing the business side.

No fee to apply. About 5 to 8 minutes.

Built for the Bay Area

We back businesses across all nine Bay Area counties. This is where we know the market, the licensing, and the neighborhoods, and where we can show up in person.

  • Alameda
  • Contra Costa
  • Marin
  • Napa
  • San Francisco
  • San Mateo
  • Santa Clara
  • Solano
  • Sonoma

Live outside these counties? Apply anyway and tell us where. We expand based on where strong candidates are.

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Why ownership

Why owning this business is worth it.

Regular appointments

Weekly and biweekly cleaning can help you build an ongoing schedule with familiar clients.

Trust brings referrals

Customers value a team that respects their home and delivers consistent work. That trust can lead to introductions.

A path to a team

Clear checklists and training help you maintain standards as you hire other cleaners.

The honest part

What usually makes it hard

Most people who are excellent at this work never start a company. It is rarely the work that stops them. It is everything around it.

  • Pricing first visits, deep cleans, and recurring appointments
  • Filling routes without excessive travel time
  • Managing supplies, home access, and customer preferences
  • Hiring reliable cleaners and maintaining quality

What Framework does for a residential cleaning business

You bring the skill and reputation. We help build everything around it.

If selected, we build a launch plan with you. It includes:

  • Company setup
  • Insurance and compliance coordination
  • Brand and website
  • Customer acquisition
  • Pricing and booking workflows
  • Recurring schedules and reminders
  • Cleaning checklists and quality checks
  • Payments, bookkeeping, and hiring

The specifics depend on the business and on you. We work them out together, in writing, before anyone commits.

No fee to apply. About 5 to 8 minutes.

Apply now

Who we look for

Who is a strong candidate

We care more about your ability and ambition than whether you've started a business before.

  • Professional residential cleaning experience
  • Consistent attention to detail
  • Respectful handling of home access and customer belongings
  • Reliable scheduling and communication
  • Desire to own a company

Licensing and eligibility

Confirm applicable business permits, employment, safety, and insurance requirements for your location and service scope. We can help coordinate the process, but you must meet all requirements to operate.

Applicants must satisfy all applicable licensing, professional, and regulatory requirements for their field. Framework can help coordinate the process but does not grant, waive, or substitute for any license or credential.

The Framework deal

We invest up to $25,000. We take 7%.

Read the full terms
  1. We put up to $25,000 into customer acquisition for each business we back.
  2. Framework also covers year-one setup and software costs where applicable, and works alongside you on systems, hiring, and growth.
  3. You own and control the company.
  4. Our standard structure is 7% ownership and 7% annual revenue royalties. There is no franchise fee.
  5. If your business becomes more valuable, our 7% becomes more valuable too.

Some regulated professions, including law practices, require a different legal structure with similar economics. We review the exact terms with you, in writing, before anyone commits.

Questions

Common questions

More answers on the main FAQ.

The Golden Gate Bridge at dusk with the Marin hills behind it.

Your next chapter

Ever seriously thought about owning your own residential cleaning business?

Tell us about your experience. If it looks like a fit, we'll set up a conversation. No fee, no commitment.

Apply now

Let's build what's next, together.

Apply now·No fee